Three levels of brand storytelling
CRAFT
Brand Strategy and Development
TELL
Create your story
LIVE
Content strategy
PORTFOLIO
BRAND STRATEGY
IDENTIFY YOUR STORY
At this phase I identify what are the major elements of your brand story to be told, and develop a strategy to help you identify what are the unique selling proposition (USP), the brand values and brand personality, which helps build the foundation for creating the elements that represent the brand.
Trinidad Eye Hospital Rebranding
Trinidad Eye Hospital struggled with a dual identity for years, with one side being a registered company and the other a non-profit. Despite the good intentions to communicate this through their branding, it came across as confusing to many, who saw the logo and were left with more questions than answers.
I spearheaded the rebranding process, through research, brand development, design and rollout.
The outcome was a more modern brand design that represented the company’s values of a holistic eye care service with the big aspiration of ending avoidable blindness. This message was portrayed not only through the logo change, but also through the messaging, designs, and website, which reflected the change towards more clarity.
TELL YOUR STORY
Here is where we use your brand strategy elements and purpose of the piece to create the story itself.
TTSEC - Letter to my Son
The Trinidad and Tobago Securities and Exchange Commission were on a mission to help young adults understand the importance of investing.
To tell this story, I wanted to show this demographic the future results of investing today, with a story of a man who made sacrifices to ensure his son had the life he wanted to live.
M&S Narwani Gift and Variety Store Ad
Sharmila from M&S Narwani, was in charge of keeping her family’s business alive, a variety store boasting over 50 years in business, they now faced new challenges.
Having been closed for a few years due to renovations, and many strong competitors appearing, the brand needed a message that would help them stand out from the crowd.
She believed that nostalgia is what made them different. With many people still having items they purchased from them decades ago. I decided to use this in developing a story about them moving into the future.
More work coming soon