The UNC didn’t just win votes, they told a story that made people believe in a better future with them at the helm. This is a breakdown of how they used storytelling and marketing strategy to win this election.

Storytelling is not just about what is being said but also about what is being shown and the feelings that are evoked. This is why the most effective brands don’t just tell you who they are, they show you. And the way they show you? Through indirect storytelling.

Digital content on social media is getting noisier by the minute. What this means is that there are so many articles, videos, and podcasts battling for your attention online, that it’s actually becoming overwhelming.

Imagine your ideal marketing strategy; TV Campaign's, launch events for new products and lots of giveaways for you adorning fans. Now calculate 10% of that figure and you should come up with a figure closer to what you actually have to spend this year.

To the disbelief of millions, Donald Trump is actually the President of The United States of America. A scenario many couldn’t envision as a possibility just 6 months ago. While many are hoping it’s all still a bad dream; marketers and brand strategists could have seen this reality foreshadowing month before the election.