Ian’s Paddle – Canoe Fan Merch (Day 10 of 100)

Hey Guys, I am back! It has been more than a week for my IG followers but I had to switch up the format to make this process run smoother. Of course let’s address the elephant in the room. IG is not a text driven platform, and some of my stories may very well exceed the caption limit. Nevertheless, I wanted this project to live where I intended it to. Here on my blog you can easily look at other stories, comment and share as well. So welcome to the new format, I hope you enjoy it.

Photo by Eddel Films on Unsplash

On to this new challenge. The company does “Canoe Fan Merch and I did not expect their name to be “Pixy Industries” especially as they are targeting single men. However, their call for mystery inspired some very out of the box ideas. So here is Day 10, or as I like to call it. The Paddle.

Ian’s Paddle

Opens with a wide shot of a forest in the evening time, the sun just about to descend. Man (35), Ian, wakes up in the middle of an open space in the middle of the forest. Alone. He has on a full Navy Blue Pixy Track suit. He hears rustling in the bushes around him and looks around. He sees canoe paddle on the ground and cautiously picks it up as he looks around. He knows that someone is watching him.

He starts to run through the forest. Paddle in hand, dodging branches and jumping over bushes. He is unable to avoid all but a few scrapes by branches but they barely worry him as the branches do not tear his clothes. The rustling in the distance sounds like it is getting nearer. He pauses before darting off again.

Night is almost here. He sees a beach in the distance, and feels a sense of relief. As he takes one more step he trips over a branch and falls to the ground. The forest is absolutely silent for the first time. Another man with a tribal mask screams out his gibberish as he jumps over him with a stick about to strike him. He uses the paddle to block the attack. The aggressor’s attempts to land multiple blows. All are blocked by Ian’s paddle. Ian manages to kick him off so he can manage getting to his feet. The attacker is quick to recover as he lunges forward again, initiating an intense fight sequence between the both men and their respective weapons. Ian is able to disarm the attacker and deals a severe blow. As the attacker lays unconscious on the ground, Ian finally gets a chance to remove the attackers mask and sees that it was him. In complete shock and confusion, Ian backs away before running towards the beach. He meets a canoe there as he begins rowing in the calm waters, looking back at the island.

Text: Control your destiny… Pixy

Bye Ian


I think I can look at this as a short film as well. Let me know what you think in the comments. If you are interested in using this story or connecting with me, all of my social media handles are below.

Bronze Slice – Low Calorie Tea (Day 7 of 100)

I’m working on creating shorter concepts to get them out faster. With that being said, the target demographic and product was a little tricky, I wish I had more information on these products. So my concepts was a low calorie green tea that keeps you refreshed and prepared for high intensity situations. Would you at least try this drink based on this ad? Even if it was at a higher price point than other drinks?

Photo by fran hogan on Unsplash.

Two men are having a lunch meeting at a diner. One of the men (Patrick) has been talking a lot, he nervously sorts through his papers and has a few buttons down on his shirt, a bead of sweat runs down his face. The waiter brings their drinks as the second man (Dave) begins to speak. She places a dark drink in a glass for Dave and a golden drink in a bottle for Patrick. The Bronze Slice logo is shown on this drink. Patrick hurriedly unscrews the drink and puts it to his lips.

Cut to a dessert in smoldering heat. A wave of a golden liquid begins to engulf the dessert. Causing a sizzle over each inch that it swallows. A yacht is on the ocean of the golden liquid and it is captained by Patrick. Dressed in white short pants, a white buttoned down shirt and a captains hat, he is smiling from ear to ear as he relaxes in the captains seat. Enjoying the cool temperature and calming yacht ride on the golden sea.

Cut back to the diner where Patrick removes the bottle from his mouth. He appears refreshed without an ounce of sweat and his demeanor has settled. He smiles as he leans forward to focus on what Dave is saying.

Narrator: Refresh… then get back in the game. Bronze Slice.

What do you guys think about this one? Put your thoughts in the comments below. Don’t forget to subscribe to my page to get updates on other concepts I will come up with. Connect with me at the social media channels below.

Flyway – Family Destinations (Day 6 of 100)

Another interesting challenge as the brief called for an appeal towards children. I used an age old technique of positioning a story within a story, how do you think it worked?

Photo by Jeremy McKnight on Unsplash

Captain Sean (Boy, 7) in a captain’s uniform steers a ship. He is being chased by the evil pirate Bob who is shooting at his ship with cannons. He dodged them with ease.

His boat crashes on the rocks, he climbs to the top of the rocks and the pirate grabs his foot. He manages to shake his foot off but his shoe slips off.

Sean realizes that the only place he can go is through a hole. He jumps in and it’s a slide that leads him out to a beach.

When he looks up he see pirate Bob at the top of the rocks. Along the beach he sees a castle with a beautiful princess, who is calling out for him to help but he can’t reach her…

Cut to a bedroom scene at night, Sean tucked in his bed and his mother sitting near him.

Sean: what happens next mommy?
Mother: That’s the best part, you will find out for yourself

Cut to scenes of the family on a tropical vacation and Sean in a sailor hat on a pirate ship ride and sliding down rides.

His father and mother look on as he builds a sand castle with his sister.

Father: You wouldn’t know why Sean keeps running away from me calling me an evil pirate would you?

Mother: Not a clue

Narrator: Your next family adventure starts here.
Bronze Slice International

How do you think I did? Let me know in the comments below. Subscribe for more content or reach out to collaborate.

See you soon.

Lifeline – Offline Music (Day 4 of 100)

I thought this was supposed to get easier with time, this was the hardest thus far. I think there was a mix up with the brief because it was really confusing, I was tempted to hit the ‘skip’ button. Lol

But my take on it is that this company has developed a new way to listen to music that has an easy interface, can be used online and convey a sense of security, all while being modern. I would definitely need to talk to their marketing department.

So without them saying what it actually is, I imagined a wireless glasses headset where you can listen to music without being connected to the internet. You can also use your eyes to scroll. Stole so many ideas from Google Glass. Lol.

I got inspiration from a few other sources as well for this abstract concept. Let me know if you think I conveyed the message well.

Woman in her mid-30’s (Wendy) is in an open white space and picks up a paintbrush, she stares at the space in deep thought then starts drawing on the wall. She masterfully adds the details to her the drawing as she continues.

She plugs a white power chord into a white socket on the wall and music starts. She smiles and dances as she moves between strokes. She hears some whispers behind her and sees three of her friends are in the space now, and are chatting.

She rolls her eyes and tries to ignore them and continue but one calls out to her. She releases a deep sigh, before walking over to them. As she is walking over, a man is teaching cooking in a space near to her friends. The frying pan is sizzling and his deep Italian accent is getting louder and louder. All of a sudden, cats start to invade the space.

Wendy tries to escape to return to her drawing but can’t find her way. Two men block her as they start having a fight in front of her. As she attempts evade the 2 men and reach to her drawing, a gun rests on the back of her neck. A man in a mask is standing behind her. She notices the chord connected to the socket is near her feet. She drops down and pulls it.

Darkness. Absolute Darkness.

A pair of glasses appear in the centre not the space, glowing. She picks it up and puts it on. The white space has returned and the music plays. She sees her art work, looks around confused before continuing her project.

Escape the noise, Enjoy The music



So what do you think? Drop your thoughts in the comments, and as usual, let’s connect if you need help creating your next ad.

See ya.

Red Loom – Luxury Condos (Day 3 of 100)

Day 3/100 Very interesting brief. Usually I found that ads for Real Estate to be very similar but effective because stating the features can usually be enough. I wanted to tie it in to the emotional desires of this demographic.

Scene opens with wide shot of a man (Tony) in jeans and short sleeved shirt, and woman in a suit in a spacious condo. She drops the keys in his hands and smiles. He smiles as well and thanks her as she walks out. He spreads his arms and walks through the apartment.

Cut to medium shot of of Tony plopping on his black leather bean bag chair and picking up his laptop. He is designing artwork for a house warming party. His dog (Rufus) rushes over and licks him, he pushes him away.

Cut to a scene of Tony in the lobby of the apartment building in a long sleeve shirt and tie. The doorman opens the door and he gives him a bounce before handing him a flyer for the event. They both smile.

Cut to work. Tony hands out to his coworkers before knocking on his managers door. Despite being on the phone his boss takes it.

Cut to travelling on the bus. A cute girl (Patricia) sits next to him. He strikes up a conversation before handing her the flyer. He gets off with a smile at her, she looks pleasantly confused.

Narrator (during next segment):
Why settle for ordinary when you are destined to reach greater heights. Red Loom Luxury condos helps create a space for you to realize your true potential.

Wide shot of outside of the apartment, with multi coloured lights. Flashing through the full glass panels. Tony socializes with some girls and a glass of wine as he shows them the intricacy if the tiles. The Doorman enters and Tony introduces him to the girls.

Narrator (during next segment): Complete with solar panels to reduce you’re electric bill and carbon footprint. You will save Thousands over the years.

Tony shows his boss the solar panels on the outside of the apartment. His boss looks impressed.

Narrator (during next segment): Not to mention all the possibilities the future holds.

Patricia walks in and Tony rushes to greet her. They both smile.

Red Loom Luxury Condos


Millennials, would you consider this apartment if this was the ad? Let me know what you think of this script in the comments below. If you like this ad or are interested in working with me, send me an email and let’s connect.

See ya.

Rock Star (Music Distribution) – Day 2/100

Day 2/100
This brand was a little tricky, they produce and distribute Classical Music aimed at Millennials. Not familiar with how Classical music is marketed but I have it a try. The funny part is that their brand is supposed to be sarcastic as well. Not sure I hit the sarcasm, but tried to incorporate some humour in their, let me know if you think it works.

Photo by MARK S. on Unsplash

Opening. Man (Tom) outside of an apartment door, about to knock. Another man (Bill) swings the door open from inside.  Bill is excited, and gives him a warm welcome him before relieving him of the 6 pack of drinks that he brought. Bill invites him in. Classical music is playing, Tom slows down and is confused.

Tom: Bro, you listen to Classical?

Bill packs away the beer and organizes snacks as he sheepishly responds.

Bill: Nah, Brenda is really playing it because it’s supposed to help baby brain development… yada yada… personally I don’t….

Tom: Oh that’s too bad, because it goes hard, I actually listen a lot…

Bill cuts him…

Bill: Ohhh yea, I was joking, I’m kinda a connoisseur myself. I have thousands of records

Tom pauses as he becomes skeptical of Bill, but continues as they walk to his records

Tom: You have some nice stuff here but, I have some new…

Bill starts to get irritated and puts down his drink.

Bill: Are you trying to say that you have better classicals than me… Tom

Tom: Nah man, I was just…

Bill: There is only one way to settle this… A Clashical!

A random midget (Chuck) opens the door…

Chuck: Did you just say a Clashical?? 

He calls others outside “Yo guys it’s about to go down!”

Within seconds the apartment is filled with people.

Tom hooks up his AUX chord to the stereo Bill searches through his crates. Chuck takes the roll of the MC and co-ordinates the proceedings.

Bill excitedly goes first and plays his first song, people are enjoying it, nodding their heads. 

Tom downloads a song from Rock Star while Bill’s song is playing. Then when it’s his turn, he plays his song and the crowd erupts from the intro.

Bill throws down his record and folds his arms as he is visibly upset.

As the scene blurs.

Rock Stars logo comes up.

Narrator: Having a Clashical? We got your Bach

Comment your thoughts on this script below. If you enjoyed it or want me to write a script for you can reach me at any of my social handles below.

See you tomorrow.

Half Moon – Travel App (Day 1 of 100)

Day 1 of #The100DayProject the (made up) company has a travel app that makes travel easy and affordable. They identify as a Caregiver brand. Let me know how you think the if the Ad Script does it justice.

Photo by Jakob Owens on Unsplash

The scene opens with a wide shots of a quaint one story home, a sedan in the driveway as the sun begins to peak over the roof. A woman’s voice breaks the serenity “Girls wake up, we’re late!” A woman, late 30’s (Mother) rushes to prepare breakfast as drowsy 10 year old (Daughter 1) walks pass her. A man ,early 40’s (Father), rushes in the living room holding up his 4 year old son (Son) who is resisting his efforts to put his pants on.

An 8 year old girl (Daughter 2) is dancing in the living room with the headphones on. The chaos amplifies as Mother and Father attempt to co-ordinate breakfast and getting them ready for school. An elderly woman (Granny) whispers to Daughter 1 before Father rushes all the children to leave the house with him. Mother and Father give a quick peck before he leaves.

Wide shot of same house at night. The sedan now pulls in. Inside the house, the exhausted Mother’s eyes tell a story that her strong actions don’t, as she cuts some vegetables in the kitchen. The Father drags through the door, jacket swung over shoulder and tie loosened. He hugs his wife. Daughter 1 is setting the table while Granny watches TV with Daughter 2 and Son. They are called to eat.

Just after grace, Daughter 1 stops the proceedings to make an announcement. She carefully unfolds a piece by of paper in her pocket and begins to read.

“Dear Mommy and Daddy, thank you for all that you do”

Granny mouths the words as they proceed. Daughter 2 then stands up and continues

“So we want to give back something to you”

Granny prompts Son to step up as he manages to say “I lub you”, Granny mouths “We”
He then corrects himself “We lub you”

Mother and Father chuckle at the exchange as Daughter 1 approaches them with an envelope. They look at each other perplexed as the Father opens it up.

He looks at Granny belwildered before telling his wife. “2 tickets for a 5 day trip to Barbados?” Mother grabs it to verify if it’s true, she gasps and can’t stop smiling. Father asks, “but how?”
Granny just smiles as she puts down her phone and the Half Moon app is open and the details for the trip are on the screen.

Final Scene: Father and Mother relaxing on the beach.
Narrator: “You take care of everything else, let us take care of you,
Half Moon’s app makes travel affordable and easy, download the app today”

So let me know what you think in the comment below and subscribe to see my daily efforts.