Main Haven – Teaching Software (Day 5 of 100)

For those considering this challenge, I’m realizing that this challenge is better done in the morning than at night, well for me anyways.

The challenge in today’s project was realizing how much Generation Z is different from Millennials. If you know any Gen Zers, read this to them and see if they are interested in the product. Don’t forget to let me know what you think of it. 

A YouTube Vlog style video following the behind the scenes of some teens creating an app.

Chris (Teenage Boy) records himself going to visit his friends. He walks in on them (2 girls and a boy) attempting to do a TikTok dance challenge in a garage. He gives them banter, before suggesting that there should be an app where the challenges could actually help people. They all look at him pensively before agreeing simultaneously.

The following montage reflects their process in crafting designing an app.

Brooke (Teenage Girl) opens a Main Haven book about app development. They clear a table and start to right down all of their ideas.

They start to bounce around ideas of what the app should do.
Jerome: It still has to be fun
Sarah: People can do video or pics showing their good deed.

Jerome goes on his laptop, he accesses the Main Haven website. Brooke is sketching designs for the app. Chris is researching other similar apps. Sarah is recording the process.

Jerome to them check out his phone. Each of them surround the phone and make suggestions on how to improve it.
Chris: Put the like button here and the comment area on the side”
Sarah: We have to make it easier to use though”
Jerome accesses Main Havens website.
*Montage ends*


Jerome: ok let’s test it out guys…
He pushes the button and it works great. They celebrate.

The celebration turns quiet.

Chris “so what do we do now?”
Jerome “maybe build a game that helps people learn?”

They pensively think about it and agree in unison again before laughing.

Narrator: It’s your world, create what’s missing

Main Haven Software Development can lead the way.

As usual. Drop your thoughts in the comments and subscribe for more content. See you soon.

The Big Boy Wallet

Photo by Web Hosting on Unsplash

Welcome to my daily creative exercise. On this edition I will develop a campaign using random information I have on a master list that will create a fictional product, client and situation. The concepts are open to the public but if you are interested in using it for your own company please notify or accredit me. Here we go.

Case Study info

Product – Wallet

Brand Archetype – The HERO, he wants to prove himself

Target Audience – Boys 8 – 13

Business Objective – Engagement

Differentiating Factor – Unique

Campaign Name: I can buy what I want

Approach: A one minute ad that can be used to show how the wallets can empower boys to get everything they want. The Ads can be run on YouTube with a target on videos watched by boys in that age category to stimulate interest. It can also be run during programs/ videos that focus on business or money management, as parents are the ones with the purchasing power, and those who look at these programs/ videos will be more likely to want to see their children improve their financial responsibility.

Concept

A Nintendo Switch sits on the showcase behind in a store window with a boy’s reflection looking inward. He tugs on his mother’s dress and points to the device. Annoyed, she glances at it before brushing him off. The boy looks disappointed.

Christmas morning the boy sits with his family and sees a rectangular box with his name on it and excitedly opens the gift. His excitement turns to disappointment when he notices that it’s a wallet and not a Nintendo Switch. His father comments that if he knows how to use it, then he can get anything he wants. The boys eyes brighten.

Montage Scene of him collecting money through various activities

He cleans up the yard and receives payment that he places in the wallet.

He saves the change from his snacks in the wallet and even stashes his birthday money in the wallet.

The boy drags mother into the toy store, he grabs the Nintendo Switch and rests it on the counter. The annoyed mother awaits for him to count all the money he has to pay. The cashier smiles as he drops the final dollar. She bags it and gives it to him. He hugs the box and kisses the wallet. His mother rolls her eyes. 

End

What did you think of the campaign concept? Would I be able to meet all the objectives identified? Your productive critique is welcomed 🙂