Lifeline – Offline Music (Day 4 of 100)

I thought this was supposed to get easier with time, this was the hardest thus far. I think there was a mix up with the brief because it was really confusing, I was tempted to hit the ‘skip’ button. Lol

But my take on it is that this company has developed a new way to listen to music that has an easy interface, can be used online and convey a sense of security, all while being modern. I would definitely need to talk to their marketing department.

So without them saying what it actually is, I imagined a wireless glasses headset where you can listen to music without being connected to the internet. You can also use your eyes to scroll. Stole so many ideas from Google Glass. Lol.

I got inspiration from a few other sources as well for this abstract concept. Let me know if you think I conveyed the message well.

Woman in her mid-30’s (Wendy) is in an open white space and picks up a paintbrush, she stares at the space in deep thought then starts drawing on the wall. She masterfully adds the details to her the drawing as she continues.

She plugs a white power chord into a white socket on the wall and music starts. She smiles and dances as she moves between strokes. She hears some whispers behind her and sees three of her friends are in the space now, and are chatting.

She rolls her eyes and tries to ignore them and continue but one calls out to her. She releases a deep sigh, before walking over to them. As she is walking over, a man is teaching cooking in a space near to her friends. The frying pan is sizzling and his deep Italian accent is getting louder and louder. All of a sudden, cats start to invade the space.

Wendy tries to escape to return to her drawing but can’t find her way. Two men block her as they start having a fight in front of her. As she attempts evade the 2 men and reach to her drawing, a gun rests on the back of her neck. A man in a mask is standing behind her. She notices the chord connected to the socket is near her feet. She drops down and pulls it.

Darkness. Absolute Darkness.

A pair of glasses appear in the centre not the space, glowing. She picks it up and puts it on. The white space has returned and the music plays. She sees her art work, looks around confused before continuing her project.

Escape the noise, Enjoy The music

Lifeline

End

So what do you think? Drop your thoughts in the comments, and as usual, let’s connect if you need help creating your next ad.

See ya.

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